Allot of money can be made using the Internet but in order for one to be successful one must place his utmost attention on a specific micro niche. The trick to you success is the amount of micro niches you create and as the saying goes the more the merrier.
But in terms of Internet marketing what exactly is a micro niche? Well in layman’s terms its a subset of a larger niche. Take for example the Golf niche, now this is an extremely competitive niche and is hardly unlikely any or most of us can rank highly for the keyword “golf” in the search engines. However if we were to break down that niche into subsets such as “perfecting your golf swing” or “learning the golf stroke” we would have created long tail keywords from the niche golf. These are what we call micro niches.
With micro niches the chance of ranking highly in search engines are greater and long tail keywords are much less competitive and thus our chances to profit are better. Additionally long tail keywords are more targeted to what the user is looking for which gives us an added bonus.
Although niche specific keywords like “golf” or “weightloss” are highly profitable the competition is the deterring factor that keeps most of us away. Ads and marketing campaign are usually ridiculous and its not what most of us can afford. The advice I normally give to my students is always concentrate your effort on micro niches that often generate enough interest where you will have the opportunity to make profit.
To explain further, this is how I normally start new projects. I usually start with short tail keywords for example “Writing Job” now this is highly competitive with high ranking pages dominating the first page of google for the search term, so wont waste time building a niche blog around that. So with the help of some keyword research tools I drilled further and found keywords like “proofreading job” and “copywriter job” search terms that you can build a blog around.
These micro niches were far less competitive and good number of people were searching using those keywords, and traffic = money. Naturally there was enough content available, images and some videos that can be used for a great blog. Also wouldn’t hurt to monetise your micro niche blog with Amazon widgets and Google AdSense.
Although there are not thousands of people searching for the keywords “proofreading jobs” or “copyrighting jobs” daily, the advantages of these words are: they are highly targeted and as a result you will easier make a sale if you center your blog around those themes.
To give you some tips: always investigate your micro niche thoroughly and concentrate your focus on longer tail keywords and make sure you have allot of good content for your niche blogs so as not to bore your readers who will not be so inclined to revisit.
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