What McDonald's Taught Me About
Building Big Downlines
I steered my Mercedes with my
knee as I dipped the Chicken McNugget into the hot mustard
sauce. It was a quiet night on the highway and I had just made a
quick stop for some fast grub. I had another 2 hours of driving
ahead of me and a little Mickie Dee's would hit the spot.
I still find it incredible that I can order fast food at
midnight. I guess that's part of the obesity problem in North
America...but that's a topic for another article. What was
astounding was that there were only 4 kids running the whole
restaurant, and I doubt any of them were old enough to buy beer.
How can a pack of 17 year olds run a multi-million dollar
business?
And how can you apply this secret to building your MLM downlines?
I call the secret "INSTITUTIONALIZING" your business.
At a McDonald's the deep fryer is always in the same place. And
they teach the staff not to put their hands in it.
Question: When someone joins your downline, how do you teach him
or her to make a list?
If you want to get your MLM business growing faster with rapid
duplication, then you must break all the components of building
a business into small pieces and train on each piece.
Do you have a training system on how to make a list of contacts?
Do you have a script book to contact the prospects? Do you have
a duplicatable presentation? Do you have a follow-up system? Do
you have a basic training process for the new rep? How about a
retailing system? What about personal development?
Re-read the last paragraph. Now ask yourself this. Do you have a
system so everyone in your downline can learn at their own pace
24 hours a day from anywhere in the world?
A critical point to keep in mind is that you must keep it
SIMPLE. While this may sound counter-intuitive, the training on
each step of the process must be at the Grade 8 level. Why? The
average North American reads, learns and studies at a far lower
level than you might imagine.
The simpler it is to learn the process of building the business,
the faster it will duplicate. The training will above all else
create a feeling of confidence in the rookie. Confidence creates
an environment conducive to ATTEMPTING. And we all know that MLM
is a numbers game.
